Promil i-Shine
This project involved developing the i-Shine Talent Camp microsite to promote awareness about new lessons and mentors in the program and encourage parents to register their children to join.
CLIENT
Wyeth Philippines
AGENCY
Leo Burnett Philippines
ROLE
Art Director
OVERVIEW
The Promil Four i-Shine Talent Camp is a program aimed at nurturing and developing the talents of children aged 3 and above.
Sponsored by Wyeth’s Promil Four, a powdered milk brand known for supporting child development, this camp offers a platform for kids to showcase and enhance their skills in music, arts, dance, and theatre. It encourages parents to #NurtureTheGift their children have.
ABOUT
The website features sections for each stage of the program, including music, arts, dance, and performance.
Each section introduces the stage and its respective mentors, with YouTube thumbnails linking to previous online episodes, giving parents an insight into how the camp is taught. Additionally, each section includes a blurb highlighting how Promil Four provides the nutrients to support children excelling in all stages.
