KFC OG Cake
To celebrate the KFC Colonel's birthday, we developed a socially-led campaign that included the launch of the KFC OG Cake. Viewers were invited to join the celebration and get a chance to win the cake through a raffle.
CLIENT
KFC Philippines
AGENCY
Ogilvy Philippines
ROLE
Art Director
OVERVIEW
The KFC OG Cake campaign celebrates the Colonel's birthday by launching KFC's first birthday cake. This unique cake is made with KFC's Original Recipe fried chicken, mouthwatering mashed potatoes, and world-famous gravy, creating a delightful and savory treat for fans.
ABOUT
The campaign featured engaging creatives that encouraged consumers to join the celebration and enter a raffle for a chance to win the KFC OG Cake.
The following creatives were developed to support the campaign:
Promotional Materials
Dynamic posts that showcase the KFC OG Cake, highlighting its ingredients.
OG Cake Raffle
A TikTok contest inviting participants to record their longest birthday greeting and post it with the hashtag #ColonelsOGBirthday.
Winners received their very own KFC OG Cake.
Consumer Engagement
Encouraging consumers to join the celebration and win an OG cake by ordering any KFC product via the website or app.
