Coke Studio Season 6
Coca-Cola brought together 6 OPM artists to collaborate with their fans, inviting them online to participate in the entire song-making process. This project involved creating the art direction for all videos, teasers, and launch materials, both static and dynamic.
CLIENT
Coca-Cola
AGENCY
Ogilvy Philippines
ROLE
Art Director
OVERVIEW
Coke Studio is a global music program by Coca-Cola that brings emerging and breakthrough artists together to create ‘Real Magic’.
In the Philippines, music fandoms are stronger than ever. Fans are no longer just followers; they have become a driving force helping artists conquer the local scene and make waves internationally. Recognizing this, Coca-Cola Philippines decided to pay tribute to all OPM fans who continue to celebrate Filipino talent by creating a music album for fans, made also by fans with their favorite artists.
So we introduced, Coke Studio Season 6: Fan Fusion.
ABOUT
Coke Studio Season 6: Fan Fusion brought 6 OPM artists together to collaborate with their fans. Fans were invited online to participate in the entire song-making process, allowing them to engage deeply with their favorite artists and contribute to the creation of the album. Each artist had their own episode documenting their creative journey as they made music with their fans. By the end of the season, they performed their song together on stage.
The following creatives were developed to support the campaign:
Fan Engagement
Inviting fans to be part of the song-making process, providing a unique, intimate, and interactive experience.
Promotional Materials
Teaser and launch posts to drive excitement and anticipation for viewers to tune in and watch episodes.
Spotify Album
Producing a music album that features a compilation of the artists' collaborations with their fans.
